It seems people have already handled this, but the ratings (and other things) determine how valuable ad placement on those shows is. Wrestling faces a problem, because it actually has more trouble selling ad space than things with a lower rating. Their placement in the demo ratings is probably more important than the specifics between a 2 and 2.1 million viewers, but eventually advertisers will say "wrestling is shit," which is when television networks will say "wrestling is shit."
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