Seems NBC is preparing to cut back on the amount of commercial breaks allowed on their primetime shows across all their channels.
RAW and Smackdown would see around 20% less ads since they are shown in primetime. In return, they would get a special break spot worth more money than a typical commercial break.
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Originally Posted by WrestleInc
TV By The Numbers has an article on how NBCUniversal will be cutting back on the number of commercials that viewers see in primetime in 2018-2019. The change is scheduled to begin in the fall of this year. Shows across NBCU's various channels, including the USA Network, will feature around 20% fewer ads along with a 10% reduction in commercial time. It was noted that viewers might see 2 or 3 longer commercials instead of 5 thirty second ads during a break. NBCU is also promoting a "Prime Pod" for advertisers - a 60 second ad break in the first or last commercial of a show, which will be sold to one or two advertisers. It was also noted that a 10% reduction in commercial time could mean an increase of 2-4 minutes in episode length.
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