They're basically just a TV promotion. Before this current regime they did 4 taping a year just to cover TV. They've now started to tour more and got away from Orlando but are still just for TV purpose. They were willing to give 100% of ticket sales to ODB so they probably knew it wasn't going to draw well.
TV keeps wrestling companies alive, WCW would still be alive had it not got cancelled or been able to find a new home. Vince just swooped in before it had the actual chance. It's why TNA and ROH have lasted so long. They are both now owned by groups that need content for their channels.
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