Quote:
Originally Posted by drave
but then your point about my fit black friend? Usually they hang out in a group with 4-5 others, and 1 petite lil white girl.
That's a small watch party, for sure, but a watch party none the less. Considering they are in the target demo, they tell some of their other groups of friends and things exponentially grow.
Sometimes they will get down to their skivies and have intergender matches, but texas tornado tag format right. Never fair though...... like 5v1 or some other bullshit. Hell, you might want to call them "purists" as they will get completely nude to re-enact the Greeks wrasslin.
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Alright, so you’re obviously pulling my chain, but even if they existed they are still an anomaly. Purveyors of taste no longer follow wrestling. Most of the people watching in this “key demo” couldn’t hang out at a nightclub without getting weird looks.
The Meltzer line about these demos being what advertisers care about in 2021 is all spin. Because he has limited information and needs to print something for his newsletter. They are the easy-to-grab numbers and fit into a “AEW good/WWE bad” paradigm (even if WWE’s demos are actually better).
Advertisers care more about different optics now. They care about how many Asian Americans watch a show. How many black people. Their income. How much they spend on certain products. Their educational level. How many people live in their households. How many times they interact with people socially. They care about women and what women think about the men. They care about whether or not it’s got appeal to the LGBTQ community.
Maybe on a low-level in Buttfuck, Tennessee people don’t have the time and resources to go into more detail than a superficial demo. But on a real level, these numbers have been trivial for a long, long time. Maybe forever. What matters is whether or not advertisers think they can make money off you. Wrestling has always been trash with that. It’s why they’re getting bumped for hockey. If we were going just by week-to-week demo, that wouldn’t happen.
Many networks have even thought about getting rid of Nielsen all together. It just isn’t the useful tool wrestling fans who want it to be a video game score think it is. Fuck, the numbers aren’t even reliable, and Nielsen themselves say to give them 10% either way.