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Wrestling being "uncool" is pretty much the fault of Vince and the top wrestling companies failing to adjust to the changing times and tastes of fans and the mainstream.
Vince in the sense he's the one person who has held the most power over the industry since the fall of WCW and once he no longer needed to worry about competition, he started to give less of a shit of what fans and the mainstream cared about.
Top wrestling companies in the sense of neither WWE nor Impact adjusted to the changing times post-AA. WWE started to cater a lot more towards Vince and the idea of wrestling as a brand and not as something full of creative and quality performers. Impact was stuck way too much in a late 90s mindset and kept having morons with too much control running the company.
Then you have stuff like ROH which helped contribute towards modern wrestling being more work-rate based but failed to capitalize on it because they couldn't grow as a company due to poor ownership. Also the immense damage MMA did towards making wrestling less cool in the mainstream when UFC had their boom in the mid-2000s.
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