Update to Kingdoms of Amalur: Reckoning having the online pass as it looks like either EA completely screwed up during the printing or didn't consult 38 Studios over the decision.
Apparently the game doesn't have an actual online pass, instead the locked content was meant to be part of their DLC plans with the first being a free launch day pack for those who bought the game new. It also appears this pack wouldn't be going on the marketplace for a while.
http://www.screwattack.com/news/king...pass-situation