The Rock was popular enough already in the mainstream as a wrestler that he's always referred to as 'wrestler-turned actor Dwayne 'The Rock' Johnson' and Vince was even listed as an Executive Producer on his first few films.
Similarly, if Cena ever lands in blockbusters you can bet that WWE will promote the hell out of it.
Batista, while important in the WWE landscape, had his run during a time when wrestling was barely ever in the mainstream and the few mainstream ops they had went to Cena. More people probably know him as an actor than a wrestler and a lot probably don't even know he used to wrestle at all.
So since WWE didn't create movie star Dave Bautista, they don't seem to have any interest in promoting him even when he's willing to do business.
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