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Companies think shit like that is "clever", but they're only inspiring people to find ways NOT to be forced to watch their shitty ads. Being such a long timeframe and not being able to multitask is a huge ask. It was a huge ask for the TV stations that flirted with intermission style commercials. Never see those anymore, likely because people weren't going to sit through that long of a break when they could channel surf and start watching something else.
And that's not even going into the having to be on my phone part. I'll pay full price, and agree that they can suck Kalyx's dick a second time. "In a row?"
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