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Apparently WWE's trademark of Erick Rowan has verbiage indicating that the name represents Joseph Ruud (his real name). Normally that verbiage is used only for guys like Karl Anderson, EC3, Eric Young who came to the company with "known" names and provided consent for WWE to trademark it for usage in merch, games, etc but because their names are tied to them specifically, it allows them to keep those names when they leave the company.
Most WWE ring name trademarks have the verbiage saying "this trademark does not represent a specific individual" which effectively blocks the name from being used elsewhere. It's also why for the longest time, everyone got re-named.
Might mean Rowan snuck in at some point when the original trademark lapsed and now he'll get to just keep the name if he wanted.
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