Heyman arguable was a bigger bust in lead creative than Prichard has been when you consider the amount of times he's started and stopped plans and pushes for people he liked. Even his biggest storyline, the Lana-Rusev-Lashley infidelity & marriage angle, was a huge bust in terms of quality.
At least Prichard was more consistent with his role. He stunk when he first started taking over SD's creative and has stayed that way ever since then. Otis & Mandy storyline was probably the only really good thing to come out of Smackdown in recent months and that wasn't even his idea to begin with.
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