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Ad rates for network shows are usually higher which is why those shows tend to cost more to make and/or get canceled quicker if they don't meet the higher demands.
With Smackdown, FOX needs a higher key demo average than usual to offset the huge sums of money they spent for the show and to counter wrestling bringing in less ad money than other sports or entertainment shows. Its why FOX's original expectations were around 3-4 million and a constant 1.0 average since they felt both would at least let them break even on ad money.
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