Exactly. And theres a huge ammount of people that are consuming media this way. Especially inside their key demos where id wager more are doing this than arent
When i think of the single 20-something males i know i cant think many that are watching cable. Addmitedly thats confirmation bias but i dont think if we increased the sample size that the trend wouldnt present itself.
Thats just how we do it now. We all do, dont we?
And if we all do then doesnt that force us to ask some serious questions about how seriously we value this data?
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