Quote:
Originally Posted by Destor
Also neilson data is public you dont have to pay to get it. You pay to have the study done.
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Wow.
Um... ad agencies and cable and broadcast networks literally pay an annual data licensing fee (that's literally the defined term and usually the 3rd or 4th heading in their contracts) to get way more data and analytics than are released to the public. It's a part of every Nielsen agreement, both the purchasing analytics and the viewing analytics contracts, and is typically based on the size of the customer. It's their core business model and product.
Also, the data licensing fees (and thus Nielsen's revenues) have been dropping because Nielsen's competitors (especially among broadcasters) have been offering apparently "more accurate" data at less cost.