Quote:
Originally Posted by Mr. Nerfect
The smart response would have been to point out that the third hour is specifically the one they want, and Raw smokes anything else in that slot, and no one is really that worried about it. That being said, a case could be made that USA getting two hours another night might be better off for them and WWE’s overall popularity, as would simply be dropping the third hour. Increased ratings and ad revenue, as well as a potential boost for NXT could be enough to offset that third hour, specifically, meaning there might even be a way to keep the $265 million deal and get rid of the hour, either in exchange for something else or sharper results.
Investors don’t care about whether there is a third hour there or not. They care about WWE’s bottom-line.
The biggest reason to do it would be to improve other metrics. Live attendance, merchandising, Network subscriptions, etc. If you make more long-term fans over time and make more than the money you’d lose (which may not even be an unnecessary step should you even just move the third hour to Peacock or something), then it’s probably worth it.
Get someone other than Meltzer to think for you.
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8PM & 9PM are the two hours they would want, not the 10PM since those are the more valuable primetime hours.
If it was as easy as dropping the 3rd hour and making up the money difference elsewhere, USA and WWE would have done that by now. Instead neither wants to for ratings and money reasons.
Investors care a lot about that third hour since under the old tv deal, it was bringing in around the same to more per year than what WWE is currently getting from their NXT tv deal. Now, it dwarfs what they were getting before from it.
Nice to assume all I do is listen to Meltzer you utter wank of a poster.