The US is probably very different, culturally, but thinking about it, I don’t think I know a single person in the 18-49 demo that still has cable. I know one person who uses their parents’ service through an app remotely. So I don’t even think they would count in the 18-49 demo, should they be a Nielsen family and directly reported that.
Do advertisers actually WANT the people who pay money for cable services in 2022? Or would they prefer the younger people who are smart enough to stream that shit.
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