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How is making the man the star of the show capitalizing on it? He's doesn't have mass appeal. The whole "Yes movement" doesn't get stronger if they try to make him the face of the company. He's over regardless and they're not gonna stop watching as long as he's somewhere on the card being relevant. At that point it comes down to who do you want to promote and build as the headlining attraction to draw people in. He's just not very good outside of his in-ring skills. Neither was Benoit. But he was great in his role as long as he wasn't presented as THE guy.
If it were up to the majority of the Bryan marks. John Cena would have been jobbing for most of his career by now. There's a reason that hasn't happened. Cena is a guy you use as your main star. Bryan is not.
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