Youtube's recommendations and the tv shows I watch make a small contribution to my listening habits, but otherwise I'm not quite sure how I discover new music.
For the past 3-4 years I've been listening to a lot of Nordic folk music (particularly Finnish), or bands that incorporate elements of that music into their sound, but I have no idea how I came to start down that path in the first place. The first group I got into, and I'd known of them for quite some time but not really bother with them, was Värttinä, and from then on I just started listening to other artists and bands, such as Kardemimmit, Enkel, Maija Kauhanen, Frifot, Vasen, etc.
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