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If I remember correctly, its mostly due to WWE not helping out or telling Yukes and/or 2K Games anything ahead of time. Outside of some rare exceptions like Benoit's death or Big Show getting removed from WWF No Mercy, Yukes pretty much is kept in the dark the majority of the time.
Like WWE could have easily sent 2K Games an advance copy of the new opening video to add in late in the game's development or as a Day 1 patch but refused.
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