According to the Observer, AJ Styles is currently tied with Roman Reigns as the second highest merch seller in the WWE.
Cena is still the undisputed top merch seller while Reigns hasn't been able to secure his grip as the undisputed #2 seller.
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Originally Posted by Observer
Regarding merchandise sales, Cena is still far and away No. 1. Styles and Reigns right now duel for the No. 2 spot so Styles is probably making a ton of money right now. The New Day are also very strong performers in that regard and guys like Balor, Rollins and Strowman also do very well
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