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I honestly look at ratings as a sign of longtime die hard viewers 'giving up' on WWE -- while WWE isn't exactly endearing themselves to the under 18 demo they need to replace those who give up WWE as their new 'lifelong fans' who watch no matter what.
Dropping 500K in viewers each year on average doesn't mean those 500k viewers all of sudden started watching clips online or read the results -- a fraction will -- but many will just 'stop watching' altogether. WWE isn't something most people start watching in their 20's, 30's, 40's -- it starts when they are young.
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