Quote:
Originally Posted by Slik
Ratings determine how much a network can charge for ad rates. That is why The Super Bowl can charge 3 million for 30 seconds.
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Correct, but that is the extreme. There are enough advertisers wanting their commercial on a live show that the rating doesn't matter if it is a 5 or a 2.
I agree at some point if the ratings dropped enough advertisers would not pay the premium.
My point is that as long as the network can make money from ads, they will be happy, hence why even with garbage ratings WWE still sold their programming for $2 billion+.