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Old 06-27-2018, 09:39 PM   #92
Emperor Smeat
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Post Wrestling on some of the expectations FOX will have for Smackdown and why its not guaranteed Smackdown stays as a primetime show on the network.

WWE pretty much needs to double what they currently get for Smackdown now just to hit close to the average FOX gets for Friday's primetime. Even if it does happen, FOX still going to struggle competing with other networks.

Quote:
Originally Posted by Post Wrestling
In 2018, SmackDown Live is averaging 2,515,000 viewers on the USA Network, which is a very respectable viewership average on cable but falls below the network average for Fox. From October 2017 – February 2018, Fox averaged 5,892,000 viewers for their prime-time programming and were trailing NBC, CBS, and ABC. Unlike Raw, SmackDown will find itself in a position where they will need to grow their audience to maintain the status of a prime-time network show on Fox. It is also a new type of product that Fox is going to have to go out and sell to make back their big investment. We saw the lengths that NBC Universal has gone to since the last contract negotiation in 2014 to sell the product, by integrating the WWE with examples like John Cena regularly appearing on the ‘Today Show’, various campaigns they have run and what has led to the WWE having a higher status among advertisers and programmers.
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