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Old 11-07-2010, 03:01 PM   #2097
Rammsteinmad
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Also, the Ultimate Universe came out when all the big Marvel movies were starting to get made. Films like Blade, X-Men and Spider-Man brought a lot of attention to Marvel Comics, and the Ultimate line was a great way of starting from the beginning so new fans don't have to worry about 40 years of backstory.

And as mentioned above somewhere, it gave the writers a chance to reimagine all the origins in a mordern setting.
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