In a recent investor's meeting, SEGA revealed that they are currently considering the idea of potentially raising the price for their new game releases from its current price of $60 to a new price tag of $70 similar to what other publishers and companies have done for several of their game releases this gen.
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Originally Posted by VGC
Sega Sammy CEO Haruki Satomi and CFO Koichi Fukazawa were asked about the possibility of raising game prices during a Q&A session following the publication of the company’s full-year earnings in April.
“In the global marketplace, AAA game titles for console have been sold at $59.99 for many years, but titles sold at $69.99 have appeared in the last year,” Sega said in a newly published English transcript of the event.
“We would like to review the prices of titles that we believe are commensurate with price increases, while also keeping an eye on market conditions.”
In August 2020, Take-Two’s NBA 2K21 became the first current-gen game to be priced at $70. Sony and Activision quickly followed suit by charging $70 for big new releases, followed by the likes of EA and Square Enix, with the Final Fantasy publisher even bringing the increased price point to some of its PC games.
Microsoft and Nintendo released their first $70 games this month, while Ubisoft has said its long-delayed Skull & Bones will be its first $70 title.
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Link:
https://www.videogameschronicle.com/...-prices-to-70/