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To be fair to AEW, Ryder has a history of creating his own hype and getting himself over in spite of a complete lack of any push or competent momentum behind him by his employers.
He is still at a good age and if he can get on YouTube again and garner anywhere near the interest he used to, that is a win for AEW. He is the one that anybody in their position would have signed. An absolute no brainer.
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