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Sometimes people just don't want to boo certain individuals. They can be great at playing the role (Austin in 2001 is a sterling example), but people just don't want to boo the fat guy in a thong, the moody dude in make-up or the old man who takes his pants off and claims to be President of the World. Oh, and they definitely did not want to boo Goldberg either, despite what Nash says.
Most of the turns I keep thinking of, and it seems to be a theme throughout the rest of the feedback, are heel turns that didn't work. I think that's interesting. When a face turn doesn't work, you didn't connect, it didn't take off, it's time to go home -- whatever. When a heel turn doesn't work, often it's because someone truly beloved has betrayed the fans, is trying to force a reaction that doesn't want to come, and it can just be dreary. When the heel turn hasn't worked, the face run of the other guy likely isn't working either. It sets off an uncomfortable chain of miscasting that puts everything out of place by a little bit. When things are hot, it is just enough to knock them out of orbit and make things frustratingly cold.
To throw some more shitty face turns out there: How about Sheamus in 2011? With some of those stories about his Irish background, he was really putting the schitz in lip for a while there.
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