I doubt people who want to see the film are going to be put off because of spoilers.
Like, oh I know what happens at the end now, no point in going. Fuck that of course they're gonna go.
IMO the deal with Avatar is because isn't that the film where 3D really kinda picked up and became what it is? I can say it's the only film I've ever seen in the cinema twice, once in 2D, and I enjoyed it so much I wanted to see what the 3D hype was all about so went again. (For the record I wasn't impressed. 2D is fine for me).
They probably made shit loads just off of people doing that.
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