Besides Sony getting exclusive content for Playstation versions, Square Enix's Marvel's Avengers game is also currently rumored to contain timed exclusive content that will be locked into specific retailers and internet providers.
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Originally Posted by Destructoid
According to recent online reports, Square Enix's upcoming comic book adventure Marvel's Avengers will feature timed exclusive content tied to customers of specific internet media providers such as Verizon, Virgin Media, and Intel.
The content was first spotted by Redditor Smoove4254, before finding its way to Twitter via Avengers news-hound @PlayAvenger. The leaks suggest that Marvel's Avengers will be offering exclusive skins, gear, emotes, nameplates and other cosmetic items to users of the aforementioned network providers. Further reports reveal that chewing gum company 5Gum will also be offering its customers in-game items - for example an emote for Ms. Marvel that sees her... chewing gum, obviously.
It should be noted that all of the above is yet to be officially announced by Square Enix. Verizon had previously confirmed, however, that it would be offering in-game content on a "timed exclusivity" basis, so it would at least seem that these extra items will be made available to all players at a later date.
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https://www.reddit.com/r/MarvelAveng.../leaked_skins/
https://www.destructoid.com/stories/...s-600202.phtml