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the problem dc faces with this whole "wider universe" thing is that they're well, well behind where marvel is presently, so if they wait any longer, they're going to well and truly miss the wave of interest that they need to buoy such a venture, but rushing it is an equally treacherous position. arguably they're already trailing so far behind that they may as well wait 10-15 years before trying it at all.
and as much as i love batman and superman, i'm so tired of those two being the only people they ever really make films about. they have a world of great characters and they just don't put the faith in their back-up players (or even the female member of the trinity) that marvel did, much to their detriment.
they're just like "oh, green lantern didn't do so well, so screw wonder woman/the flash/martian manhunter/aquaman/hawkgirl/anyone else that isn't batman or superman", and it seems like a huge misstep and a waste.
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