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Anybody who thinks ratings matter at all doesn't understand TV. As long as they are able to sell ads, and doesn't cause scandals, it is a homerun. Until advertisers stop buying the ads, ratings don't mean shit.
The fact that the show is live is the best bet for advertisers, cause then no fast forwarding commercials.
The only way the poor ratings might mean is maybe WWE and Vinces ego will motivate him to do better.
Honestly though, at 71 and having $3 Billion, and being solid for essentially the next 6 years, Vince probably is gonna sit back and relax even more.
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