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The biggest issue was either Bioware, EA, or Microsoft themselves ended up accidentally spoiling a piece of Mass Effect 3 when it went up too early on the Xbox Marketplace. It wouldn't be that big of an issue if it wasn't for the fact of it changing what was known about the story in the previous 2 games.
I know on Kotaku, people were screaming for the heads of the editor in charge of the report just because the DLC picture he uploaded for the article ended up having the tag line that was in the DLC pack on the marketplace.
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