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Lucio being gay works because his backstory is a message of inclusivity and individual acceptance, expressed thru his activism concerning human-omnic relations. Him being gay would add to his motivations. People aren't saying it because he 'acts gay' or something, It's fitting thematically speaking.
Soldier, of all characters, being gay is subversive and clickbait. Even in the way of imitating life, somebody like Zarya is an extremely safe bet to be gay. It would even be socially significant given the LGBT issues in Russia. This is characterization a writer only concerned with story telling would do. But Blizzard's mythology authors aren't concerned with that, they do these things for the headlines. That's 90% how these developments are written; for the headline.
Tracer the poster girl on the box? Make her gay. Soldier, one of the most stereotypically male characters and crossover pick for new OW players? Make him gay. Zarya? Too 'obvious'. Lucio? Too 'obvious'.
It's not bad to use some semblance of archetypes to build characters, since fiction always has a sense of 'hyper reality' to it. Progressive writers mistake this for toxic stereotypes, even though that reflects life way better than their attempts to be subversive to make a point.
That is my issue with this and general Progressive writing, it's disengenuous. And most of the criticisms are from this enthusiast perspective, too, not some mass bigotry. The writing is shit. Characterizations are shit.
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