No but VC support has been pretty low for both the 3DS and Wii U this gen. Mainly because a lot of third party companies not bothering unlike with the Wii and Nintendo having to do more work for the games.
This is probably just them taping into the nostalgia market since the NES is usually #1 for retro consoles and beefing up their holiday lineup for big stuff since all they have is Pokemon and Super Mario Maker for the 3DS.
Probably also helps Nintendo put a lot more effort with the NES Classic than Atari, SNK, and Sega did for their replicas.
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