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#1 Contender shouldn't really be losing to anybody during their challenge build, especially undercard acts. Guevara is fine from what I've seen, but it's a bad move to have him unbuilt and going over Cody (as the first title challenger, on your first TV) just for the shock value. It might raise Sammy's stock a little but it makes your eventual title match look a lot weaker. They made a similar mistake with Page vs Sabian almost going the distance during Page's run and rather than making Sabian a star it just made Page (who hadn't even won a 1v1 yet) look like he had no chance of beating Jericho. Cody should not lose a singles now until Jericho beats him.
Early TV is crucial to establishing the hierarchy of the roster, upsets right out of the gate are going to be less impactful.
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