Thread: WWE Announces All PPVs will be dual-branded starting w/ Backlash + PPV Schedule for 2018
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Old 02-13-2018, 11:25 AM   #3
Evil Vito
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During the first split, they ran brand-exclusive PPVs from 2003-2006 and for the most part they were consistent about keeping the shows separated, they only ever interacted during the big 4 PPVs and the draft.

Then they took away brand-exclusive PPVs in early 2007 and pretty much as soon as they did that the whole split started to get disregarded. Everyone showed up everywhere during Mania season, ECW wrestlers started appearing on every show, the tag titles and women's titles got merged, etc. By the time the split officially ended in late 2011/early 2012, it was pretty much just a mercy killing.

Now that they're dumping brand-exclusive PPVs after only 18 months, I'd guess the split will be effectively gone by WM35.
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