|
I go back and forth on this all the time, but ratings are truly meaningless in the big picture. That is not just for WWE, but for any show. As long as advertisers are willing to buy time for said show, then the week to week ratings do not matter. Yes, there is a point where an advertiser would no longer want to buy time if they are looking at a lower rating, but if the show can get a different advertiser to buy that time, then it really doesn't matter.
Until advertisers start threatening to leave, I think WWE will continue to put out the same tired and lazy product.
I mean if you need any further proof, they haven't made any effort to write better TV even after the networks let them know they wanted better ratings. Sure WWE reacted with some heap ploys to bump the number like Roman on both shows or Brock teasing cash ins, but they haven't done anything to make better storylines, or even advance anything.
They are still rerunning the same Firefly Funhouse on Smackdown that already aired on Raw the night beofre.
They are still pushing the guy they blamed in storylines for the bad ratings be I in November.
They are still doing the authority stuff, only this time with Shane as the bad authority figure.
No new stars have been elevated. Nothing has changed in terms of their horrible timing of commercial breaks. Nothing has changed with their TV presentation of shaky cameras and 1000 different shot cuts. All the people they overlooked or booked badly are still stuck doing nothing.
It's all just been more of the same.
The ratings are down because the product is just filling up air time, but as long as WWE is still making advertisement dollars for filling that air time, then it is just a pointless number to WWE.
|