Quote:
Originally Posted by xrodmuc316
I go back and forth on this all the time, but ratings are truly meaningless in the big picture. That is not just for WWE, but for any show. As long as advertisers are willing to buy time for said show, then the week to week ratings do not matter. Yes, there is a point where an advertiser would no longer want to buy time if they are looking at a lower rating, but if the show can get a different advertiser to buy that time, then it really doesn't matter.
Until advertisers start threatening to leave, I think WWE will continue to put out the same tired and lazy product ...
The ratings are down because the product is just filling up air time, but as long as WWE is still making advertisement dollars for filling that air time, then it is just a pointless number to WWE.
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That's actually starting to become the case with advertisers no longer being happy with WWE's declining numbers. Its why WWE has been running more ads on RAW and Smackdown in recent weeks to keep USA Network and advertisers happy.
Even if they quickly replace lost advertisers, they will still lose a good chunk of ad money since those replacements very likely would be paying lower rates than the previous advertisers. Impact Wrestling found that out the hard way when they started bouncing around cable networks in recent years.