Thread: Ratings Thread
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Old 06-20-2019, 08:28 AM   #686
Mr. Nerfect
 
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Quote:
Originally Posted by xrodmuc316 View Post
I go back and forth on this all the time, but ratings are truly meaningless in the big picture. That is not just for WWE, but for any show. As long as advertisers are willing to buy time for said show, then the week to week ratings do not matter. Yes, there is a point where an advertiser would no longer want to buy time if they are looking at a lower rating, but if the show can get a different advertiser to buy that time, then it really doesn't matter.

Until advertisers start threatening to leave, I think WWE will continue to put out the same tired and lazy product.

I mean if you need any further proof, they haven't made any effort to write better TV even after the networks let them know they wanted better ratings. Sure WWE reacted with some heap ploys to bump the number like Roman on both shows or Brock teasing cash ins, but they haven't done anything to make better storylines, or even advance anything.

They are still rerunning the same Firefly Funhouse on Smackdown that already aired on Raw the night beofre.

They are still pushing the guy they blamed in storylines for the bad ratings be I in November.

They are still doing the authority stuff, only this time with Shane as the bad authority figure.

No new stars have been elevated. Nothing has changed in terms of their horrible timing of commercial breaks. Nothing has changed with their TV presentation of shaky cameras and 1000 different shot cuts. All the people they overlooked or booked badly are still stuck doing nothing.

It's all just been more of the same.

The ratings are down because the product is just filling up air time, but as long as WWE is still making advertisement dollars for filling that air time, then it is just a pointless number to WWE.
Lol, you say that ratings don't matter, but then go on to explain why they do. TV stations are going to sell the advertising slots. Advertisers are only going to buy them if there are eyeballs watching.

The thing is: they have been trying to write better TV. The whole McMahons coming back thing was part of that. The wild card thing and the 24/7 are supposed to be wild and zaaaaany antics that make you tune in. This is what they think good storytelling is. They believe they are good. And this is why the ratings have been such a news item lately -- because everyone is starting to cotton on to the fact that they're not. There are much better things to watch and they cannot retain their own viewers, nor can they keep viewers at a consistent rate with the decline of cable.
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