So why exactly is Ric Flair IC champ?

[Londoner]

Originally Posted by Stickman I think you're missing the point. The WWE caters to the marks, not us. To the marks, the title looks good. Marks couldn't give two shits about the last two IC Champs. They only care about the guy that it's on. By having it on what looks like a star, the fans may start caring again. If somebody reputable beats Flair, they'll think this guy his hot shit because he beat a good champ. Continue that process, maybe have Flair win it back once, then to the marks, they start remembering that the current champ beat a good former champ. Fans cared when Orton was the champ. When he lost it, fans stopped caring until now. Why? Because a star is holding it.

Fans stopped caring because the writers couldn't think of a storyline for Shelton.I remember making posts saying that Shelton hasn't being given a proper storyline,the fact is people were bored because the writers weren't doing anything with it.And then when they actually started to do something with it and give Shelton a storyline with Carlito, they scrapped it.God knows why, maybe KK was right, maybe they have actually forgot about Shelton.