ECW?

[Boondock Saint]

I checked and didn't find a (new) topic about this. I know this has been talked about a lot but apparently these are "new developments". Take it for what it's worth.

From Wrestlezone.com

Believe it or not, there is talk going around backstage in the WWE that officials might be thinking about coming up with a new brand to compete against Raw & Smackdown. If created, this brand would be almost like ECW, with a more hardcore formula to the shows, and would most likely be shown late at night. They could even call it ECW if they wanted, since they own the rights to the name.

However, if the WWE did decide to create a hardcore brand, it would contradict their new "safer mat wrestling" formula that officials have been trying to get across to superstars on both Raw & Smackdown. Despite the possible safety concerns, officials know that if they do decide to create a new show & brand, they have to do something very different in order for the idea to get across with fans and critics.

Backstage reports indicate that there is serious thought regarding the plans for creating a third brand, under the ECW name. If it does come to fruition, most are expecting the show to replace Confidential. While Confidential started out rather strong ratings-wise, it has really declined since WWE decided not to reveal as much inside information on the show, turning it simply into a "fluff show".