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Old 06-25-2006, 04:35 PM   #1
RoXer
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Advertising in sports

Now, I understand that it doesn't hurt the owners to give up the ad space to turn out more money, but why would a business do it? Seeing these products on boards of a hockey rink or on revolving boards in baseball and basketball doesn't really want me to buy that product. Also, calling something the official ________ of whatever sport or team also annoys me. The Phoenix Coyotes have an official tanning salon. And every time you go to a game it is always mentioned ("ABC Tanning Salon. (Forgot the name) Your official tanning salon of the Phoenix Coyotes.") and everybody laughs their asses off. I'm not shitting you. They even have an official battery of the Phoenix Coyotes.

Now, obviously, this shit does not work because I can't even remember the name of the tanning salon or the battery company. (I think it's Enigizer. Not sure.) So if it's to get the name of your business out there, it isn't working (on me...yet)


Lets take this for example:


To be honest, I was searching for a picture of the Best Buy logo, but this will do because I have never once seen on TV the Gila River signs. I never knew they were there in the first place, so this can add to my mini rant even more.

Again, I have never been able to read the Gila River sign on TV and it does not make me want to go to the Gila River Casino any more.

And just to the right, out of the picture, is a large Best Buy logo attached to the green part of the dugout. Seeing the Best Buy logo randomly out on the dugout does not make me want to go out to Best Buy and purchase something. It actually pisses me off to no end because Best Buy is never mentioned during TV broadcasts or at the stadium. EVER. Their logo is just their for no fucking reason. Now if I was the owner and Best Buy wants to pay $1 mil to do that, well thats fine with me. But why would Best Buy do it? "Hey look at that, Best Buy is on that dugout over there. Lets go there after the game." Are there really people out there who think like that?

I'm not saying lets abolish ads from every single sport, but I know that I don't give 2 shits as to whether or not a product is the official sponser of whatever. So why do businesses do this in the first place?


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