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Old 04-23-2007, 05:35 PM   #1
DAMN iNATOR
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WrestleMania 23 buyrate “promising”
WrestleMania 23’s Buyrate: It’s too early to tell, but the early returns are promising. Each of the past 3 WrestleManias have averaged 1 million PPV buys and this year will break 1 million too. The "WrestleMania"brand WrestleMania is a $100 million brand (including PPV revenue, merchandise and licensing)Compared to a Hollywood film release, WrestleMania makes in 4 hours what a succesful movie might make in its opening three days.

Not too surprising, I guess...

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