The NExt boom period maay be upon us.

[Kane Knight]

Originally Posted by Chavo There's also the distinct possibility that there won't be another boom period. Nothing lasts forever, take for example soccer in America in the 1970s - it was huge. There were huge names like Pele, Best and Cruyff, huge crowds and huge interest. However, within years it died, and took over 20 years to be resurrected as MLS and brought back as the poor, neglected cousin to the NBA, NHL and NFL. While I'm not saying that the WWE will die, but it might remain at its current level for the rest of its existence. However, there's also nothing to say that it won't go the way of WCW. Bischoff and Russo were convinced in 2000 that their fortunes were going to change, and all they needed to achieve this was an angle or a wrestler to catch on, and it never happened. Even scarier still is the fact, as KK wisely brought up, that a majority of the WWE's profits come from DVD and merchandise sales. This is a finite market and can, and will, eventually become saturated. The WWE can't rely on fans to continue buying their products to keep afloat, especially when their fanbase gets older and departs.

I think it's realistic to assume that it won't bounce back just because of the past. And while things could change, the current environment does not engender hope that there will be another boom. Sure, things could change, but there's no reason to predict, currently. Wrestling is currently a specialty market, and is making no real effort to step beyond that. Except for WWE, who's not doing it.