Where does Cena go from here?

[Swiss Ultimate]

If you're reading this before watching Wrestlemania you deserve to have the match spoiled.

Ahem. I was legitimately surprised by this outcome. I was certainly not in the minority that guessed a Rock victory. I actually thought about Rock Bottom and the sheer enjoyment he must have gotten watching it.

I remember watching the finish and thinking that the WWE gave the fans what they wanted to see. The still popular Rock defeating the invincible and much-hated Cena. There were moments where one could see the seeds planted for an eventual heel turn on Cena's part and the match leaves me more than a little confused in terms of the evolution of Cena's character.

On the one hand a Cena win would have been "good for the business" ie. elevating in kayfabe their top guy, however right now their top guy is frequently booed as a face. If he had won what would that have meant for the problem with adult male fans? They'd still hate him, maybe even hate him worse now than before. It seems like Cena winning would have only worked if the match itself had that quality that Rock/Hogan and Austin/Hart had. Even carrying the match on his back, Cena did not win over the fans.

Losing here prompts a change. For the first time in a long time I'm going to be watching Raw tonight. I want to know where we go from here and I can't predict where the WWE creative team is going to take us.

Would like your thoughts and input.