Early WMXXIX buyrate not good

[Emperor Smeat]

STAMFORD, Conn., April 25, 2013 – WWE® (NYSE:WWE) today announced that WrestleMania 29, held Sunday, April 7 at MetLife Stadium in New Jersey, grossed an excess of $72 million, the highest grossing event in WWE history. In addition, WrestleMania 29 will once again exceed 1 million global pay-per-view buys and attracted a sold out crowd of 80,676 fans from all 50 states and 34 countries at MetLife Stadium. To put that number in perspective, WrestleMania 28 grossed $67 million and drew 1.3 million pay-per-view buys in 2012.

The PPV, always WWE’s biggest each year, again generated more than 1 million buys for the company worldwide. While total purchases of “WrestleMania 29” are still being tabulated by cable companies and other platforms that offered show, preliminary numbers estimate that it will reach around 1.2 million, less than the record 1.3 million sold for the Miami event, but those figures could still increase. http://variety.com/2013/biz/news/wre...we-1200414828/

The decision to increase Mania's price by about $10 paid off for the WWE in the end.

Still the potential for the domestic buys ending up being lower than usual while the international buys might end up being the highest in Mania history.