Daniel Bryan - Better opportunity to "cash in" on his rising popularity

[Emperor Smeat]

Seeing as how "hot" Daniel Bryan's momentum and popularity has been growing these past few months, does the WWE have to "cash in" at SummerSlam or should they save it for a possibly bigger moment?

Option A - Give him the title at Summerslam.
The big upside being the WWE "cashes in" right away while the big downside being it ends up just acting as a bridge for Cena vs Orton title feud at a bigger stage (ex. Mania).

Option B - Hold off for later in the year or maybe next year's Rumble.
The big upside being Bryan's big moment is less likely to get overshadowed by Orton's MitB case while the big downside being the growing risk of a wasted opportunity the longer the WWE waits.