Quote:
Originally Posted by Smelly Meatball
Outside of some rare instances, the third hour has been the biggest cause for why overall numbers have been dropping for years. Its also been among some of the lowest ever in WWE history as well.
Only reason they'd keep it is because of money and WWE having nothing strong enough to cover the revenue gap. Like WCW, its pretty much a catch-22 since neither them nor USA Network are happy with it but at the same time, WWE can't afford to lose that extra revenue money.
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If USA wasn't happy with the third hour they would simply stop posting for it.
The FACT is, even with declining ratings, it's still a very profitable venture for both USA and WWE. It's not like they are in a marriage they can't get out of.