Escape The Rules

[Volchok]

- Vince McMahon, along with the WWE have come up with a new marketing campaign. The WWE hopes to bring back old fans who stopped watching the product, as well as bring in new fans. The new campaign is called "Escape The Rules." It will be running over the next four months and is costing the WWE around 2 million dollars. The whole idea of this new campaign is to break the rules. They will take widely accepted rules such as "Look before you leap", and turn them upside down. The purpose of the advertisement campaign will be to show viewers that RAW is a way to "escape the rules", which is causing many to believe that the WWE will be pushing RAW to be a more "edgy" program. There was the "WWF Attitude era", which was to show viewers that the WWF product had "attitude". This new campaign is to show that WWE RAW truly "escapes the rules".

From the main tpww.net website incase anyone hasnt read it... but finally there gonna give us what we want.... hopefully they wont screw this up and they will bring back the old fans...