Update: One Night Stand

**Marc the Smark** · 06-08-2005, 07:13 AM

There is reportedly a lot of discussion taking place at this time among many within WWE about the upcoming ECW One Night Stand PPV on June 12. The original plan was for the event to be as authentic as possible and carry a "true" ECW feel to it. WWE even went as far as to incorporate former ECW stars not currently under contract with the company at this time and keep as many non-former ECW stars under contract with WWE off the show. However, those plans changed fast when it became obvious to many within the company that they miscalculated how to both price and promote the show and no doubt set some very unrealistic expectations for the event.

The hope among those in WWE management was that the show would draw at least a 300,000 buyrate, which is more than what an average RAW or SmackDown brand event does. They also banked on the show selling out right away, something that didn't happen thanks in part to extremely high prices that ranged from $400 down to $150 at the time. Even though many in the company spoke out against the $400 ticket price for floor seats, others noted the high sales of the ECW DVD and felt there was still a strong demand for the brand and that fans would pay top dollar to see it live. That point of view was proved wrong when tickets went on sale and they didn't move fast at all, especially the $400 seats.

After this took place, the decision was made to move away from the "ECW only" type aspect to the show and instead incorporate WWE workers on the show, with the thinking being that the show would draw more with other WWE stars involved. When that plan didn't work, the company decided to drop some of the ticket prices and by doing that the show will no longer be the "cash cow" that it was once expected to be. So for anyone expecting an ECW only type event on June 12, that idea appears to have been thrown out the window and many WWE workers from both brands are scheduled to take part in the event.

In regards to reaction among those in WWE about this, both from those who worked in ECW and those who didn't, expectations have reportedly gone down in a big way for the show. Those who were said to be very excited for the PPV a few weeks ago are now dreading it. Many are upset that the show has gone from being run and booked by both Paul Heyman and Tommy Dreamer to what is now considered the "baby" of the WWE creative team. Some feel the only way the show will have a shot at any success at this point is to bank on good matches.

Credit: Dave Scherer @ PWInsider.com

06-08-2005, 07:13 AM	#1
Marc the Smark Posts: 2,064	Update: One Night Stand There is reportedly a lot of discussion taking place at this time among many within WWE about the upcoming ECW One Night Stand PPV on June 12. The original plan was for the event to be as authentic as possible and carry a "true" ECW feel to it. WWE even went as far as to incorporate former ECW stars not currently under contract with the company at this time and keep as many non-former ECW stars under contract with WWE off the show. However, those plans changed fast when it became obvious to many within the company that they miscalculated how to both price and promote the show and no doubt set some very unrealistic expectations for the event. The hope among those in WWE management was that the show would draw at least a 300,000 buyrate, which is more than what an average RAW or SmackDown brand event does. They also banked on the show selling out right away, something that didn't happen thanks in part to extremely high prices that ranged from $400 down to $150 at the time. Even though many in the company spoke out against the $400 ticket price for floor seats, others noted the high sales of the ECW DVD and felt there was still a strong demand for the brand and that fans would pay top dollar to see it live. That point of view was proved wrong when tickets went on sale and they didn't move fast at all, especially the $400 seats. After this took place, the decision was made to move away from the "ECW only" type aspect to the show and instead incorporate WWE workers on the show, with the thinking being that the show would draw more with other WWE stars involved. When that plan didn't work, the company decided to drop some of the ticket prices and by doing that the show will no longer be the "cash cow" that it was once expected to be. So for anyone expecting an ECW only type event on June 12, that idea appears to have been thrown out the window and many WWE workers from both brands are scheduled to take part in the event. In regards to reaction among those in WWE about this, both from those who worked in ECW and those who didn't, expectations have reportedly gone down in a big way for the show. Those who were said to be very excited for the PPV a few weeks ago are now dreading it. Many are upset that the show has gone from being run and booked by both Paul Heyman and Tommy Dreamer to what is now considered the "baby" of the WWE creative team. Some feel the only way the show will have a shot at any success at this point is to bank on good matches. Credit: Dave Scherer @ PWInsider.com