why does everyone hate cena?

[Kane Knight]

Originally Posted by Darc I'd say people generally dislike Cena because he is the company man and people cannot stand it (I say people, i mean smarks, which are like people but with delusions of grandure).

The hate predates him being "the company man." Smarks or otherwise, it's hard to call this the cause of the hate, since it comes afterwards.

They do not want to cheer for someone who is, lets be blunt about, aimed at children.

Again, booed before then. Not that I can't empathise with adults in a market which courts the male 18-34 demo while their number one guy is courting children.

But enough about Vince's sex life....

But guess what? This isn't the Attitude Era any more. Those fans are long gone watching MMA. WWE is so low in the ratings now because the fans moved on at around 2001, when the Attitude Era was still in play. WWE's decision to go PG is the smartest thing they have done in a long time. Going PG means they get their audience young. That audience is going to grow up loving WWE and most will continue to watch well into their teens. Then they will be adults, and they will still be loyal to WWE. This is a smart direction and has proven successful 1001 times before.

Untrue.

WWE maintained solid ratings leaving the Attitude Era. While they could no longer maintain 6-8.0 ratings, what they did was not only respectable, but had the honor of topping the Nielsens almost any week sporting events weren't on cable. They regularly did 4.0s and higher, which translated into 6-8 MILLION or more.

Now, they only make it to the top ten half the time, even without major competition, they're being beaten by Nickelodeon shows (this will be important later), and they top at about five million. That's the top. So they've lost over 3 million on average. When did that start? Not the end of the Attitude Era. The beginning of the Cenation....Since then, they've gone from fours to mid threes to mid twos.

So, they're appealing to children. Children tend to want a lot of merchandise, which works. These same children aren't affecting the market, not in a positive sense.

WWE is now facing dedicated children's programming. While they're losing the adult viewers, they aren't significantly picking up the children. Part of this may be the fact that WWE Monday Night Raw is on at 9 PM, but the bottom line is, on most weeks, WWE is losing to Spongebob, Zack and Cody, iCarly, etc. The week of the fifth, which was a GOOD week for WWE, had four kids programs on it, and WWE barely beat out reruns of NCIS for the 3 and 4 slots. Where does this ratings boon factor in? Oh, right. It's gone.

"Always"? If he was always champion he'd have won the title at No Mercy or Mania when he returned, but he didn't. They kepts the title on Orton, and while CM Punk was champion he was well out of the way. This is his first title reign in a year.

Allow me to translate.

"Always" is Noid-speak for "anything short of nothing."

Replace Noid-speak with smark-speak if you like. Same diff. Noid's just a particularly rabid one.

Still, Cena has had amazingly long title reigns and held the belt a Hell of a lot. Hyperbole aside, there is a valid point there.

And what exactly do you mean by "traditional sense of the word"? His return made RAW ratings increase by .4, he is selling more merchandise than anyone else, and has more gatesales than most guys in WWE. In what sense is he not a massive draw?

Really? Edge winning the title provided a larger increase in ratings, and that was even less temporary. He's selling more merch, the only true part of the statement, attendances are down in both seats sold and buys. Gates are up because they increased ticket prices. Even WWE's financial reports admit this.

Merchandise = Money. It was ingenious of WWE to do it, especially since titles are nothing more than props.

Ticket sales and PPV buys also=money. Unfortunately, those numbers are dwindling, so we're not looking at a great run overall here. Losing fans will hurt merch eventually, and WWE can't continue to just jack prices to keep the gates up. Eventually, they price themselves right out of their desired market.